About

We are a small team of researchers based at Coventry University, UK, who have been researching the cut-flower industry for over a decade. A key focus of our work is to ask the fundamental question:

What does a sustainable flower look like?

In order to tackle this question, we have visited farms, packhouses and retail outlets in locations as diverse as Naivasha, Aalsmeer, Lancashire and Cape Town,  interviewed florists up and down the United Kingdom and attended international flower events, such as the Royal Flora Holland Trade Fair. We have staged three workshops, which has enabled us to build an active  Stakeholder Group drawn from across different parts of the cut-flower industry. This project is very timely for those working with flowers, for consumers and wider society, as it is tackles questions about what sustainability means in practice and therefore how the cut-flower industry can continue to flourish in the context of acute environmental, social and political challenges.

Want to know more about the research project? Read on here!

Curious about who we are? Then learn more about us here.