David is Professor of Creative Economies and Ecological Sustainability based at the Research Centre for Creative Economies at Coventry University (UK) where he leads the Creative Economies and Ecological Sustainability theme. David has extensive experience of undertaking research into sustainability within horticultural supply chains, especially cut-flowers. He has worked alongside organisations in the fruit, wine and flower sectors in South Africa to develop training courses and monitoring and evaluation tools to promote enhanced sustainability in practice. David is leading research projects which evaluate how upgrading sustainability practices lead to improvements in businesses’ resilience, productivity and profitability.  David is currently engaging with the UK horticultural sector with a view to developing an overarching sustainability strategy for the industry. He has delivered keynote addresses on sustainability at forums such as the Association of International Horticultural Producers Spring Meeting 2019 and the UK’s Horticultural Trade Association’s ‘Cultivating Retail’ Annual Conference 2019.

Nora is a postdoctoral research fellow at the School of Geography, Environment and Earth Sciences at Victoria University of Wellington, New Zealand. Her research investigates the link between global value chains and local environmental management and governance, with a specific focus on water and horticultural industries. Nora completed her PhD with David and Jill at Coventry University and has been a research assistant on the Global Cut Flower Network Project since its inception in 2016. Previously, she studied and researched at the University of Bern, Switzerland, investigating water use on large-scale cut-flower farms in Laikipia, Kenya.

Rebecca was awarded her PhD in Marketing at the Centre for Business and Society, Coventry University. She has been a Research Assistant on the Sustainable-Cut Flowers project since February 2020 and had a short role within the project in 2017 during a workshop with the project’s stakeholders. Rebecca’s research interests entail sustainable consumption, pro-environmental behaviour, online consumer behaviour and knowledge sharing. Her postgraduate and undergraduate degrees research at Coventry University explored consumers’ ethical and green consumption within the context of clothing.